On-Page SEO: The Definitive Guide + FREE Template 2025

And in my experience, it will sometimes spit out a GREAT keyword that you’d be hard pressed to find in any other keyword tool. And you’ll get a list of questions that people are asking online about that topic. All you need to do is enter a broad topic (like “keto” or “link building”). Then, in the next step I’ll show you how to choose the best keywords from your list of ideas.

For example, if you’re not ranking for important keywords, audit those pages. Understand exactly what content to create to best help your business goals and target relevant traffic. When determining how high to rank a particular page on your site, Google doesn’t just look at that one page. As such, building your brand reputation by optimizing your listings, gaining positive press, and asking for reviews is essential for SEO. Much of this falls under the realm of local SEO but there are plenty of brand-building strategies that apply to non-brick-and-mortar businesses too. SEO, or search engine optimization, is the lowest-cost and most effective ways to drive traffic to your website.

SEO Minion

Discover if a given URL has any broken links and discover the metrics of those links, including both search and social data with the Link Miner extension. CanIRank provides great competitive analysis data and actionable steps to get your site ranking higher with better SEO. This keyword research tool will give you up to 1,000 keyword suggestions, a keyword difficulty score, a click-through rate date, and SERP analysis. AnswerThePublic is a nifty tool that provides content marketers with valuable data about the questions people ask online. You can check the top 10 search ranking results from any location without using proxies or location-specific IP addresses. One of the original free SEO tools, Xenu is a crawler that provides basic site audits, looks for broken links, and the other usual suspects.

How to do technical SEO

Website SEO involves optimizing websites built on the WordPress platform, focusing on plugins, content, and technical aspects to enhance search engine visibility and user experience. While they may offer short-term gains, they can lead to long-term penalties, including lower rankings or even removal from search index listings. Among these tactics, keyword stuffing is one of the most prevalent issues. Here’s a beginner-friendly overview of what these practices are, why they’re problematic, and how to ensure your SEO strategy remains ethical and effective. Engaging content captures the attention of your visitors, encouraging them to spend more time on your site. Metrics like time on site and bounce rate are indicators of user engagement, which search engines take into account when ranking pages.

• Each of these factors plays a role in how well your site ranks for relevant search queries.
• It starts by analyzing your website’s content and SEO, and then it groups your content into clusters and provides recommendations for keywords and content ideas.
• This not only helps you stay ahead in the SEO game but also ensures that your site is accessible and useful to users, regardless of how they choose to search.
• Focus on long-tail keywords (queries with three to four words) for a more targeted reach.
• Even if your business doesn’t have multiple locations, Yext can still be a helpful tool.
• When someone searches a word or phrase, it’s cross-referenced against the index to determine what URLs to show them.

Your SEO consultant, however, can alert you to online issues and provide advice. As search results become more crowded, it’s becoming essential to earn the top spot. Based on your website audit, plus your business objectives, your dedicated account manager will generate actionable recommendations for your site.

If “vacation rentals in Miami” and “Miami holiday homes” show up on many top-ranking URLs, Keyword Insights will cluster them. But for SEO in particular, I find it’s great for brainstorming ideas, improving strategies, and troubleshooting tough problems. ChatGPT is an AI assistant that can help with just about any task, not just content and marketing-related ones. This way, I can focus on what matters most for my current project. Screaming Frog SEO Spider is a super reliable desktop crawler and a beloved tool by SEOs. I’ve been using it for so many years that I can’t even remember when I started.

To give you an idea of how this works, here’s a quick overview of a few popular backlink building techniques. If you’re an Ahrefs user, you can also use the Indentify intents AI feature to see the type of search intent that gets the most traffic. These are important questions to answer before you start creating content because Google evaluates content relevancy based on how well a page serves search intent. SEO works by creating high-quality, relevant content with good UX about things people search for, and then proving to Google it deserves to rank.

Its Content Gap tool can show you a detailed comparison of keywords specific competitors are ranking for, as well as which SERP features they’re winning, like Google image packs. I also like the BHS Links Link Intersect tool, which shows you which pages are linking to your competitors. What’s really impressive about seoClarity’s AI is Sia (not that Sia, though she’s also very impressive), or seoClarity Intelligent Assistant. Sia is a GPT-powered generative AI feature that helps writers create optimized content.